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Episode 127 - Solving the Innovator's Dilemma with Compassion Driven Innovation (with Nicole Reineke, VP Innovation @ Iron Mountain & Co-Author "Compassion Driven Innovation")

Product Strategy

Episode 127: Solving the Innovator's Dilemma with Compassion Driven Innovation

Nicole Reineke, VP Innovation @ Iron Mountain & Co-Author "Compassion Driven Innovation"

5 June 2022

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5 June 2022 Nicole Reineke head shot

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Content Warning - May Contain Adult Language or Themes
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About this Episode

An interview with Nicole Reineke. Nicole is a strategist and author with 75 patents to her name. She wanted to help others unlock the innovator within them and wrote "Compassion Driven Innovation" with a cross-functional group of co-authors. The book aims to give business owners and product leaders a proven methodology to defeat the Innovator's Dilemma and get the best innovation results.

We speak about a lot, including:

  • Some of the early reception for her book, how people have started to adopt it and use in within their organisations, and how she wrote it very cross-functionally with 2 co-authors from different fields
  • Why she needed to "write the book she needed to read" after having been granted 75 patents and realising that there was a method to drive true innovation
  • How she started off researching a number of companies to work out the four core root causes of innovation failure: Exclusivity, Missing the most pressing challenges, Overestimated value and Unsupported moon shots
  • How this book tackles some of the gaps left behind by the classic Innovator's Dilemma and offers innovators a way to solve it
  • The tale behind the compassion driven innovation methodology, how can it help mitigate the 4 different types of innovation failure, and the 4 stages of the compassion driven innovation process: Include, Discover, Enlighten & Activate.
  • The importance of transparency and openness, using artifacts to ensure everyone knows why decisions are being made, and having political nous to make sure you get buy in and nip dissent in the bud
  • Why it's essential to be able to pivot based on new information or data throughout the innovation cycle, not falling in love with your ideas and the perils of discovery theatre

And much more!

Buy Compassion Driven Innovation

Compassion Driven Innovation cover

"This book is for pathfinders— product, services, business, and nonprofit managers searching for ways to reach beyond the artificial barriers that constrain innovation and make “work” harder. Inspired by real life trailblazers and their own experiences, the authors decode the secrets of achieving breakthrough success at both organizational and interpersonal levels. Learn to use their methodology with the help of checklists and detailed examples that will transform your thinking and skills."

Visit the book website or check it out on Amazon or Goodreads.

Contact Nicole

You can find Nicole on Twitter or LinkedIn

Nicole Reineke and me before the recording