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Here's a list of old episodes in date order! There have been some great conversations so feel free to binge them all!
Adrienne Barnes started out working to help people with their user personas but found that her work pointed to an even bigger problem - companies entering growth stalls and unable to recover. She is now here to tell us all how we might maintain our flightworthiness and get back onto the path of sustainable growth.
This episode is sponsored by Product People. If you’re a company founder or product leader who needs to get a product management team up and running quickly or cover parental leave check out Product People. They’ve got a thriving community and 40 in-house product managers, product ops pros, and product leaders. They onboard fast, align teams and deliver outcomes. Check out Product People to book a free intro chat and quote code OKIP to get a 5% discount.
Companies can be growing, growing, growing and then all of a sudden just stall. There are factors that influence this, but if they're not addressed then growth stalls can last for years or decades
Too many leaders believe in themselves too much that they miss the signs of a growth stall & fail to address them. Status quo bias and ignoring dissenting opinions can impede efforts to fix it.
Identifying stalls early naturally helps, but if you catch it late then you can still turn it around as long as you're realistic about what "turning it around" means and adjust your expectations.
If teams have different user personas defined, no one has user personas defined. There needs to be a concerted effort to understand your ideal customers and it should be a top-down, aligned effort.
The top reasons for growth stalls are: Not understanding your customers, Not understanding your positioning, Knowledge gaps & misalignments between teams. You need everyone to know the same stuff & pull in the same direction!
|John Cutler||Survive the Feature Factory by Applying Product Thinking to Product Thinking|
|Allen Holub||The Role of Product Management on Truly Agile Development Teams|
|Sarah Doody||Treating Your Career as a Product and Landing that Next Big Job|
|Dan Olsen||Adventures in Product Management|
|Melissa Perri||Escaping the Build Trap with Product Operations and Strong CPOs|
|Teresa Torres||Getting into the Habit of Continuous Discovery|
|April Dunford||Aligning your Positioning & the Myth of Product Market Fit|
|Marty Cagan||How to Build an Effective Product Organisation|
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